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Cathy Peterson ~ Founding Partner
Cathy founded Windward Directives in 2005 to use her experience examining, understanding and measuring consumer and business attitudes and behaviors to align market research with business objectives and activities.

Cathy’s success is predicated on an in-depth understanding of marketing and market research and her ability to translate insights into meaningful and actionable results oriented solutions.

  • Extensive use of traditional and innovative research methodologies that deliver effective marketing, brand and communications programs
  • Experience working across a broad array of industries
  • Ability to integrate the voice of the customer into the strategy process including digital strategies
  • Senior management and client service roles at Yankelovich Partners and Markitecture, a new product consulting firm
  • Digital marketing experience as Vice President of Global Customer Insights at Modem Media/Digitas
  • Advertising and corporate communications experience at Bozell Worldwide


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